Author name: Talia Brooks

Talia Brooks tracks consumer behavior, digital marketing shifts, and workplace culture.

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Flat lay of a vintage flip phone with makeup items on a white surface, embodying fashion creativity.
Lifestyle

Why Gen Z Is Bringing Back Flip Phones — and Loving It

They’re clunky, low-res, and can barely run Snake — but that’s exactly the point. Gen Z is reviving flip phones in a deliberate break from the hyper-connected digital world. Dubbed the “dumbphone” movement, this trend emphasizes digital detox and simplicity. “When I’m out with friends, I don’t want to be scrolling,” says 20-year-old Maya Tran,

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